marketing
Obviously Awesome by April Dunford is an effective book on marketing positioning. It is short enough to be read in one sitting, makes a few points, and then it’s done. It’s a refreshing take on business books that compensate for a shortage of ideas with filler. She starts making clear what positioning is: the act of deliberately defining how you …
Read MoreI was always curious about the way people make decisions as this could have a huge impact on the products I may be building or the content that I put out. In the past I read all the typical popular books claiming to offer a scientific deconstruction of human behaviour. "Contagious" by Jonah Berger, a Wharton professor of marketing, is my most recent read in this field of behavioral economics. Jonah's book is focusing on virality and promises to offer a theory of virality and to answer the million dollar question: "Why do things catch on?".
Read MoreThese popular “definitions” of Product Management can make us (product managers) feel nothing less than incarnations of the Vitruvian man. In a business world full of Dilbert characters we are nothing less than a representation of the perfect, well balanced biz man. Heck, we are like Linus Torvalds, Steve Jobs and Jeff Bezos combined. We rock!
In the real world however, things could not be further from the Messiah-Like figure all these articles can led us to believe.
Read MoreIn 2011, Adelina and I decided to have our first real vacation as a couple. We picked Turkey as our destination, and after 5 days in Istanbul we landed in Bodrum, on the shores of the Mediterranean sea. But unlike in Istanbul, where we were staying in an amazing hotel with a stunning view and we had an infinite variety of things to do, Bodrum seemed like a crowded place with nothing to do. There wasn't a beach and our hotel sucked. Ohhh .... and we were staying there for a full week.
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