Go to school. Prove your worth by getting your diploma. Find a job. Work hard. Don’t break the rules. Cash in your pay-check every month. Enjoy your life after work. The end.
This is the life pattern most of us grew up with and one that still reverberates strongly today as most of the social institutions are set up for this modus operandi. But lots of us can fell the wind of change. We may not be fully capable to put it into words but “times they are a changing”. It is something I have been thinking for a while. I think your Spider senses are tingling too.
Read MoreMost of the time we buy products we do it based on their appeal. We rarely ask about how good do they fit our daily lives.
The marketers behind most products wanna sell to you the idea of a better you. Buy these Nike shoes and you will be fit. Buy Microsoft Office and your productivity will soar. We seem to believe that our lack of fitness or productivity comes from a lack of better tools.
People building products may know about the jobs-to-be-done framework. In a nutshell the theory is people are deploying your products to get certain jobs done. This framework can easily be applied to making smarter purchases.
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