marketing

Why do things catch on and become viral?

Why do things catch on and become viral?

I was always curious about the way people make decisions as this could have a huge impact on the products I may be building or the content that I put out. In the past I read all the typical popular books claiming to offer a scientific deconstruction of human behaviour. "Contagious" by Jonah Berger, a Wharton professor of marketing, is my most recent read in this field of behavioral economics. Jonah's book is focusing on virality and promises to offer a theory of virality and to answer the million dollar question: "Why do things catch on?".

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The Product Manager: Between the Vitruvian Man & the Manbearpig

The Product Manager: Between the Vitruvian Man & the Manbearpig

These popular “definitions” of Product Management can make us (product managers) feel nothing less than incarnations of the Vitruvian man. In a business world full of Dilbert characters we are nothing less than a representation of the perfect, well balanced biz man. Heck, we are like Linus Torvalds, Steve Jobs and Jeff Bezos combined.  We rock! 

In the real world however, things could not be further from the Messiah-Like figure all these articles can led us to believe. 

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What a Turkish Merchant taught Me about Sales and Marketing

In 2011, Adelina and I decided to have our first real vacation as a couple. We picked Turkey as our destination, and after 5 days in Istanbul we landed in Bodrum, on the shores of the Mediterranean sea. But unlike in Istanbul, where we were staying in an amazing hotel with a stunning view and we had an infinite variety of things to do, Bodrum seemed like a crowded place with nothing to do. There wasn't a beach and our hotel sucked. Ohhh .... and we were staying there for a full week.

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