What a Turkish Merchant taught Me about Sales and Marketing

In 2011, Adelina and I decided to have our first real vacation as a couple. We picked Turkey as our destination, and after 5 days in Istanbul we landed in Bodrum, on the shores of the Mediterranean sea. But unlike in Istanbul, where we were staying in an amazing hotel with a stunning view and we had an infinite variety of things to do, Bodrum seemed like a crowded place with nothing to do. There wasn't a beach and our hotel sucked. Ohhh .... and we were staying there for a full week.

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